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Niche Marketing: Competition Killing Secrets Of A Ninja Marketer

By Roy Primm TheNicheman.com

PostNiche marketing is the first thing most people thing about when they're involved in a new market, a highly competitive market or during and economic downturn. These are the times that separate the movers and shakers from the fakers. Why? Because when business slows down it tends to either reveal your weaknesses or magnify your strengths.

We all know how important having a market niche is. The niche marketing strategy and the person who finds or creates one is the main factor that separates a service or product from 10 others. This is no time for me-too products, services or thinking. During economic downturns it's not just the strong that survive, but the relevant who survive. We all know the value of a U.S.P or Unique Selling Proposition, but few know how to maximize it's use in their specific business or market.

Here's some quick and easy principles to aim toward your competition and pull the trigger. These competition eliminating secrets will work in any industry, market climate or on any competitor. Plus, as an added bonus they'll work even if your competition is larger, better financed or have a larger market share than you do.

1. The Principle of "D.L.D"
A billionaire once told me the key to success is to do what most people "Don’t Like Doing". That's right, the key to quickly eliminate competition is to do what your competitors Don't Like Doing - and make sure you do it better, faster or both. With this simple tactic you can literally steal customers from your competition overnight, especially those who are on the fence.

This guerilla niche marketing technique works especially well if your competition is larger than you are. This is a case of the bigger they are the harder they ‘stall“. Your job is to research their stall points. Every larger company will stall at doing many things. Why? Because it may not be economically feasible to do it or profitable. This is a market niche you can step into quickly and win some of their customers.

2. The Principle of Personalizing.
This is another area that works like gangbusters if you’re smaller than your competition. Your larger competitors just don't have the time or inclination to focus on this area. Most are mass market or volume centered. Can you find little ways to personalize a part of your product or service for your target market? In today's mass produced climate, it's the personal touch that means so much to picky customers, especially in a slow economy. If you can find ways to make your product or service more personalized and less cookie cutter, the market will reward you.

3. The Principle of Easier.
Niche marketing effectively in this climate requires you to avoid making the rookie mistake of thinking your selling a product or service. You're selling ease and convenience. At least that's what your customers are paying for, whether you sell nail polish or nails, chickens or checking accounts, people gladly pay people to make something easier for them. - Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers? The time you spend working on this one step will pay you rich dividends for years to come.